LUFKIN, TX (KTRE) - ESPN 1260 is staying on the airwaves according to the owner of Yates Broadcasting, Stephen Yates.
ESPN 1260 is the only sports talk radio station for the Deep East Texas area and Monday there was speculation that it may not be around much longer. However, Yates said the program changes listeners experienced on Friday was just to test the waters.
"We injected some different programming Friday afternoon from 1 to 6 and we were really overwhelmed at the response of the listenership of ESPN 1260 and the sports talk programming," Yates said.
So, for now, ESPN 1260 will remain on the air and as for the future, Yates said they are always open to any opportunities to expand or serve the public better.