LUFKIN, TX (KTRE) – Local television station KTRE-TV is again broadcasting its 5 p.m. show out of the KTRE studios.
The decision follows an eight-month strategy with a simulcast newscast produced and anchored from KTRE's sister station, KLTV in Tyler. The broadcast featured top news stories from both stations and focused on a regional appeal. The regional newscast was met with strong feedback from the community.
KTRE listened to its viewers and launched the East Texas News at 5 on Nov. 16. It will provide what KTRE viewers want: local news which originates out of the Lufkin studio with relevant and timely news and information for today's news consumer.
KTRE expects to take the experience from the regional newscast and viewer feedback to create a better newscast than ever before. "The feedback we received from our viewers and advertisers in the eight months we had the combined KTRE/KLTV newscast at 5 p.m. made it clear to us that local news provided by the local television station is what's most important to them," said Pierre Cromartie KTRE Vice President and General Manager.
"We re-evaluated our strategy and I think we've come up with a newscast that will accomplish several things. First, it will give our viewers local news to keep them informed of the news and events where they live. Second, it will allow us to add local interest or local impact to our regional and national stories. Also, it allows advertisers a platform within a newscast to speak to local customers," said Cromartie.
In addition to several hires in the news and operations departments, KTRE has promoted Christel Phillips to anchor and producer of KTRE News at 5 p.m.
"I am so excited that I will have the opportunity to bring the 5 p.m. news to our KTRE viewers," Phillips, formerly a producer and reporter for KTRE, said. "I am extremely excited to know that we will have KTRE News at 5 p.m., and it is truly an honor to be a part of that. I look forward to this new chapter at KTRE, and I will continue to bring quality news that our viewers can trust."
Phillips has been at KTRE since May 2007, starting as producer before working as a reporter. She holds a degree in Communications-Broadcast Journalism from the University of Houston. Prior to moving to Lufkin, Phillips served two years as a production assistant at KTRK Channel 13 in Houston.
Chief Meteorologist Brad Hlozek will join Phillips with the latest local weather updates and forecast.
KTRE News at 5 p.m. will air the top headlines of the day with a focus on news that affects those who live in Lufkin, Nacogdoches and all of Deep East Texas.
"Christel is passionate about KTRE and this East Texas community. She values the opportunities that the return of a local 5 p.m. newscast will bring. Of course, Chief Meteorologist Brad Hlozek has been covering East Texas weather for three years now. Christel has had the chance to work with Brad when she filled in on the anchor desk and they have a good rapport. I believe they will make a strong anchor team. Plus, they both have a team of reporters and photographers, studio staff and station-wide support staff behind them," said Tina Alexander Sellers News Director.