NACOGDOCHES, Texas – Chris Keeney, general manager of Lonestar Sports and Entertainment (LSSE), spoke at the Nacogdoches Rotary Tuesday afternoon at the Fredonia Hotel. Keeney focused his time on the 2010 Battle of the Piney Woods game, which has been moved to Reliant Stadium.
"There are so many people that come from Sam Houston State and Stephen F. Austin who wind up living in the Houston area," said Keeney. "We have such an alumni base from both schools that it was a simple decision (to move the game). We have anywhere from 60 to 85,000 alumni that we can tap into which we feel will be an opportunity for many to come back and get involved with their schools and the rivalry."
The two universities, in conjunction with Lone Star Sports and Entertainment, signed a four-year agreement with Reliant Stadium that will keep the annual rivalry game in Houston through 2013. The contract also includes an option for an additional four years following the 2013 game.
The Battle of the Piney Woods is the second-oldest NCAA Division I FCS rivalry in the state of Texas. The game, which will see its 85th meeting this season, is creating quite a bit of buzz in the Houston area.
"I can't believe how many stickers I see on cars promoting SFA and Sam Houston when I'm driving around Houston," said Keeney. "There is a big buzz, and a lot of energy surrounding this game. We have a lot of people who are getting behind it. The game's move to Reliant Stadium is such a significant event for both schools. We are going to fill up the lower bowl with either a purple or orange shirt, and we are going to have a big party on Oct. 23rd."
The two universities, in conjunction with LSSE, signed a four-year agreement with Reliant Stadium last October to move the game to home of the NFL's Houston Texans. The contract has the Battle of Piney Woods scheduled through the 2013 season, and includes an option for an additional four years following the 2013 game.
Tickets for the game remain on sale through the SFA Ticket Office. Ticket prices range from $15 to $35 and can be purchased by calling 936-468-JACK, or toll free at 800-775-3358.
The 'Jacks trail the all-time series, 48-34-2 (.405), but ended a five-game skid with a 42-3 victory in Nacogdoches last season. The win was the largest margin of victory in series history.