LUFKIN, TX (KTRE) - By Morgan Thomas - email
LUFKIN, Texas (KTRE) - The tween market means real money for retailers. That's why Walmart is putting a new line of makeup for tweens called "Geo-Girl" on their shelves next month.
"Make more money," said 19-year-old Marissa Turcils. "More girls want to us makeup to look older, to look prettier because that's what they say in magazines."
But some moms don't want their little girls to get that message.
"I think we need to keep little girls, little girls," said stylist Renee Joslin.
Joslin is in the beauty business, but says she made her now 18-year-old daughter wait until she was 14 to wear makeup.
"She used to fight us a little bit because all of her friends were allowed to wear makeup and she wasn't," Joslin said. "I just wanted to keep her innocence and make her realize she was beautiful without all that."
Co-worker Sheila Cathcart agrees.
"You don't want their self-confidence coming from what they're looking at in the mirror because its going to come from somewhere else," Cathcart said.
While most people would agree little girls shouldn't wear makeup every day, the makeup experts at Expressive Images and Bare Minerals say you're never to young to want to feel like a princess.
Aesthetician Ashley Conlon says tween girls don't want to be left out.
"A lot of younger girls want to be a part of that so we offer to do their makeup," she said. "We do spa parties, birthday parties."
Walmart says the Geogirl line was developed in partnership with customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing makeup.
Still, Joslin says makeup makes little girls look older.
"It's like an eight-year-old you wouldn't put in a thong and a padded bra," Joslin said.
These moms say they won't buy into the trend. They feel its important to keep little girls from becoming big girls too soon.