American Express Signs On As A National Sponsor Of MDA Telethon For Sixth Straight Year
August 29, 2003 at 2:12 PM CDT - Updated June 23 at 2:21 PM
For the sixth consecutive year, American Express will raise awareness and money for the Muscular Dystrophy Association as a national sponsor of the 2003 Jerry Lewis MDA Telethon.
Every time a Cardmember uses the American Express Card to make a Telethon contribution to support MDA in its battle against neuromuscular diseases, American Express will make a $5 donation to MDA, up to a maximum of$160,000. The $5 donation from American Express isn't tax deductible for Cardmembers.
In addition, American Express will donate an additional $79,000 during local segments of the Telethon broadcasts in New York, Los Angeles, Phoenix, Chicago, Miami, San Francisco, Philadelphia, Atlanta, Dallas and Washington. The company is also encouraging its Membership Rewards enrollees to donate their Membership Rewards points to MDA. American Express will turn the donated points into contributions to benefit "Jerry's kids."
"Our continued involvement with the Muscular Dystrophy Association is one way American Express fulfills its core value of being a good corporate citizen," said Bill Glenn, president, Establishment Services North America at American Express. "By extending the effectiveness of our Cardmembers' generous donations to MDA, and by making it easier for them to contribute with their Membership Rewards points, we're proudly supporting MDA's lifesaving research and services programs."
Cardmembers who want to donate Membership Rewards points to MDA can learn how to do so by calling (800) AXP-EARN or visitingwww.americanexpress.com/rewards.
The MDA Telethon will be broadcast beginning at 9 p.m. EDT Aug. 31, originating from CBS Television City in Hollywood and carried by nearly 200 "Love Network" stations nationwide, including KTRE-TV 9 in the Lufkin/Nacogdoches area. The 21½-hour show — a live extravaganza of spectacular entertainment, combined with information about neuromuscular diseases — can also be seen on MDA’s Web site at www.mdausa.org.
Viewers may use their American Express Cards to make secure donations at the MDA Web site or by calling phone numbers provided during the broadcast.
American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit www.americanexpress.com.
MDA is a voluntary health agency working to defeat more than 40 neuromuscular diseases, including muscular dystrophy, Lou Gehrig's disease, spinal muscular atrophy and Charcot-Marie-Tooth disease, through programs of worldwide research, comprehensive services, and far-reaching professional and public health education.
— Adapted from the Muscular Dystrophy Association 2003 Digital Media Kit