Diboll superintendent thinks ads on buses may be good idea

Gary Martel
Gary Martel
Judson ISD already uses ads on buses.
Judson ISD already uses ads on buses.

DIBOLL, TX (KTRE) - It's hard to miss a big yellow bus. That's what makes them the perfect attention-getter for advertising.

"I wouldn't have a problem with them looking like NASCAR, long as our bus drivers didn't drive 'em like NASCAR," said Diboll ISD Superintendent Gary Martel.

Martel isn't surprised that other Texas school districts are going this route.

"They have to go out and raise revenue," he said.

Diboll ISD hasn't discussed selling bus ad space, but Martel is definitely not against getting creative.

"We would look at anything that would help us keep programs, keep teachers," he said.

The district's transportation director says it's a great idea.

"Something like banks in town or the restaurants here in town, something like that," Daniel Zarzoza said.

He's already envisioning the best spots to place ads.

"Somewhere under the windows, maybe the back glass," Zarzoza said.

Martel says a downfall of selling advertising on buses could be potential fighting from businesses wanting to choose which bus route their ad is on.

"Different routes go different places," Martel said. "Another thing that a superintendent and the board and the people involved in your transportation department would have to start dealing with that we didn't have to before."

The students who ride the buses aren't as thrilled with the idea.

They're more concerned with how ads would make them look.

"It depends on who bought the ad and what the ads looked like," Callie Shivers said. "If it was appropriate for school districts or not."

"It's kind of ridiculous," Cody Young said.

Still, money talks.

Martel says nothing is off the table.

"If a large toy company wanted to come and do that with us and help fund Pre-K3 and Pre-K4 for us, I can't speak for the board, but I'd sure bring it to them as a recommendation," Martel said.

Copyright 2011 KTRE. All rights reserved.