Lufkin car dealer buys Honda business

LUFKIN, TX (KTRE) - The Lufkin Toyota dealership owner has purchased the Honda dealership.

Robin Mercer confirmed Thursday morning that Joe Loving bought the Mercer Honda dealership, located at 2807 S. First St. The deal was finalized on Wednesday.

Joe Loving also owns Loving Toyota Scion, located at 1807 S. Medford Drive.

Mercer said she and her husband, Roger Mercer, will continue to run the Nissan Mazda dealership they own on Timberland Drive. In fact, they are making plans to move the Nissan dealership to its own dealership on the Lufkin loop.

"I think we're feeling really good. We weren't ready to retire completely," Mercer said. "We love the business. We love the product that we sell. So we just think this is going to be good for everyone."

Loving is retaining all of the employees at the Honda dealership, Mercer said.

"Well, I think it's a great opportunity for the future, for me, for East Texas. Honda has a stellar reputation, as well as Toyota, so it's a great opportunity," said Loving.

Loving is looking to help expand the company by increasing inventory and advertising.

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