It will take more than a single Holstein with mad-cow disease to keep consumers like Ralph Flores from eating their beloved beef.
Flores bought beef sausage at a Chicago market, and he says it would take a major epidemic to stop him.
That attitude seems to be prevalent in meat shops, hamburger joints and steakhouses from coast to coast. More than two weeks since the emergence of the first U.S. case of mad cow, there's no evidence the disease has spread. And Americans have stood by their beloved beef.
Burger chains report no impact on sales, and investors have returned to beef-related stocks after an initial selloff. McDonald's stock, for example, is even higher now than it was before the mad-cow news broke on December 23rd.