The Super Bowl has become as much a competition for creative advertising minds as for quarterbacks and linebackers.
Among the ads this year is a slapstick spot for Frito-Lay, showing a pair of barely ambulatory grandparents scrambling over each other for a bag of potato chips. Grandpa gets to the bag first, only to find that Grandma has stolen his dentures.
Anheuser-Busch is expected to introduce a donkey who wants to be a Clydesdale horse.
America Online spots will use a raucous motorcyle-making family to promote its TopSpeed Internet technology.
Makers of rival erectile dysfunction drugs will also compete.
And American Legacy Foundation will make its second Super Bowl appearance with an anti-tobacco spot featuring a fictitious company called "Shards O'Glass." It makes things that are really bad for you.