KTRE-TV EEO OUTREACH INITIATIVES REVIEW
THRU MARCH 31, 2004
EEO PUBLIC FILE REPORT - APPENDIX I
Covering the period from March 10.2003 to March 31, 2004
Station(s) comprising Station Employment Unit: KTRE-TV
Section I: Vacancy information
Filled by Job Title
Total Number of Interviewees
From All Sources for Position
TVjobs.com & Medialine
Texas Association of
Ktre.com & Medialine
Total number of persons interviewed during applicable period: 20
1. Participate in at least four job fairs by station personnel who have substantial responsibility for hiring decisions.
March 19, 2003 – Attended the Stephen F. Austin State University Spring Business, Industry, Government and Graduate School Career Day. Joy Chafin, Andrew Garcia, Van Greer (General Sales Manager), and Jim Moore (Operations Manager) represented KTRE at this event. Current job opportunities and internships at KTRE, as well as, long term career possibilities in broadcasting were discussed with students. Attending students were able to leave resumes, and employment applications were available for those wishing to be considered for current or future openings. The KTRE representatives also discussed general information about broadcast employment options and answered students’ questions about specific areas of work in broadcasting. Literature concerning careers in television broadcasting was also available to students. A total of 408 students were in attendance.
June 5, 2003 – KTRE-TV participated in the Fifth Annual Business Showcase presented by the Lufkin/Angelina County Chamber of Commerce at the Pitser Garrison Civic Center in Lufkin. A job fair ran concurrently with the afternoon hours of the showcase. Job seekers were able to leave resumes, pick up applications, and discuss employment possibilities with participating businesses. KTRE was represented by Kathy Brown (Human Resources), Jim Moore (Operations Manager), and Sarah Viña. The accepted resumes from job seekers, as well as, discussed job openings at KTRE and gave information about how to apply for future broadcasting positions. There were also free seminars on how to dress and present yourself at an interview, employee assistance programs, and how to write a good resume.
August 7 & 8, 2003 – KTRE News Director Tina Alexander Sellers attended the 2003 annual conference of the National Association of Black Journalists held in Dallas. Tina worked in the exhibitor’s booth from 9am-5pm talking and interviewing and collecting resumes from approximately 150 college students and working journalists looking for other job and intern opportunities or information about the broadcast industry in general, and Liberty Corporation/KTRE-TV specifically. Craig Bean with Texas Association of Broadcasters allowed KTRE and KLTV to share their booth.
March 3, 2004 – KTRE TV attended the Stephen F. Austin State University Spring Business, Industry, Government and Graduate School Career Day. Joy Chafin, Andrew Garcia, Randy Robinson (General Sales Manager), Tina Sellers (News Director), and Jim Moore (Operations Manager) represented KTRE at this event. Current job opportunities and internships at KTRE, as well as, long term career possibilities in broadcasting were discussed with students. Attending students were able to leave resumes, and employment applications were available for those wishing to be considered for current or future openings. The KTRE representatives also discussed general information about broadcast employment options and answered students’ questions about specific areas of work in broadcasting. Literature concerning careers in television broadcasting was also available to students. Two interviews were a direct result of this jog fair.
2. Establish a mentoring program designed to enable KTRE personnel to acquire skills that could qualify them for higher-level positions.
As part of KTRE-TV’s EEO outreach efforts, we have established a formalized mentoring program for all employees by developing a series of quarterly luncheon meetings. Artie Bedard, General Manager, and a department manager will host each meeting. The purpose is to acquaint employees with the functions of the various departments at KTRE and to open the door to the department head and the members of than department. All employees are encouraged to investigate opportunities in other departments and establish relationships with managers and employees that will effectively focus individual development.
April 28, 2003 – The KTRE News Department hosted our first mentoring program on Monday, April 28, 2003 at 7PM. Jay Williams, Weekday News Anchor/Producer, talked about the job functions of each position in the news department, the challenges they face, how he got started in the business, and extended an invitation to any employee interested in the news department to feel free to spend time with any member of the news team and ask questions to see if that is where they would like their career to lead. A question and answer session followed, and pizza was served. There were nine employees in attendance.
June 18, 2003 – Van Greer, General Sales Manager, was the host for our second quarter mentoring program held on Wednesday, June 18, 2003 at 12PM. He gave an overview of the sales department, what background and qualities he looks for when hiring an account executive and the training involved. He invited anyone interested in sales to spend time with any member of the sales team, and also to watch any of the training tapes. A question and answer session followed, and sandwiches were served. There were nine employees in attendance.
September 26, 2003 – Jim Moore, Operations Manager, was the host for our third quarter mentoring program held on September 26, 2003 at 12P. Jim gave an overview of the job duties of the Production Department, Nighttime Operations Department, Promotions Department, and the Public Service Department. He also explained how a lot of employees that started out part-time in the Operations Department at KTRE eventually moved to full time employment in other departments. A question and answer sessions followed, and lunch was served. There were seven employees in attendance.
December 16, 2003 – Dean Worley, Chief Engineer, was the host for the fourth quarter mentoring program held on December 16, 2003 at 12P. Dean gave a very informative account of his background and how he got to where he is today. He also gave an overview of past, present and future technology in the broadcast industry and the qualifications of what it will take to keep up with the changing times. A question and answer session followed and lunch was served. There were nine employees who attended the meeting.
March 31, 2004 - Randy Robinson, General Sales Manager was the host of our first quarter mentoring session held on March 31, 2004 at 12P. Randy gave two Power Point presentations that were very informative. The first presentation supplied information on what it takes to get started in the business, who becomes an Account Executive, and opportunities that exist for those individuals. The second presentation gave general information on television advertising. Lunch was served to a total of six employees.
3. List every upper-level opening in a job bank or newsletter of a media trade group whose membership includes substantial participation of women and minorities.
KTRE-TV posts upper-level vacancies on our website, www.ktre.com, as well as, our corporate website www.libertycorp.com. Other job banks used are, Texas Association of Broadcasters, Medialine, Presscard.com, Talent Dynamics, TVJobs.com, Just for Starters, National Association of Hispanic Journalist, National Association of Black Broadcasters, and California Chicano Media Association.
I will continue to add recruitment sources as they come to my attention.
The recruitment sources for our new employees hired between March 2003 and March 2004, were from Texas Association of Broadcasters, TVjobs.com, Medialine, ktre.com, TVB, internal KTRE posting, and from a job posting at Stephen F. Austin State University.
4. Provide training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination.
Joe Bontke, Outreach Manager with the EEOC in Houston, met with KTRE Managers in the conference room on Tuesday, February 10. He presented an overview on Employment Law, how to respond to an EEO charge, sexual harassment in the workplace, the importance of doing performance reviews, among other EEO topics.
5. Participate in other activities than the ones listed that KTRE has designed to further the goal of disseminating information about employment opportunities.
March 28, 2003 — Each year KTRE participates in the "Leadership Tomorrow" program. This year approximately 40 Angelina County High School students who were members of "Leadership Tomorrow" toured KTRE-TV facilities. Shawn Clynch, Sports Director, gave them an orientation of sports responsibilities. Katie Green, Weekend Weather Anchor, gave them a tour of the Weather Center, and discussed responsibilities of a Meteorologist. Tina Alexander Sellers, News Director, discussed careers in broadcasting. March, 2003 - Tina Alexander Sellers, News Director, Donna McCollum, Nacogdoches Bureau Chief, Wade Cameron, Photographer/Reporter, and Jay Williams, Weekday New Anchor/Executive Director, participated via Internet in several class projects for a communication class from Harlingen, Texas. In ongoing interviews (Q&A) via the internet, students learned about careers in broadcasting, and life as a TV Journalist.
April 23, 2003 - A reception honoring the top 50 high school seniors from area schools was hosted by KTRE at Crown Colony Country Club. General Sales Manager, Van Greer acquainted the students with job opportunities at KTRE. A video shoot for "Best of the Class" campaign followed.
April 24, 2003 - Jay Williams, Weekday Anchor/Executive Producer, Lee Ringer, Chief Meteorologist, and Shawn Clynch, Sports Director, participated in a panel discussion at the SFA Communication Career and Intern Expo. It was mostly question and answer about their jobs, the industry in general, and some of the challenges that they face in doing their jobs. Many of the students wanted advice on how to get into the business. Diana Kristynik, Account Executive, participated on the Advertising Panel of the Expo Conference for KTRE.
On April 26, 2003 Mike Wiggins, Promotions Director conducted a tour of Cub Scouts. He, Abby Crowley, Master Control Operator, and Wade Cameron, News Photographer/Reporter told them how they got into television and what was necessary to get a job at the station.
On April 30, 2003, the SFA Announcing Class which consisted of 20 students made their annual tour of the station and watched the 6 PM newscast. The tour was conducted by our Public Service Director, Sarah Viña. She explained the various duties and told them how to apply for job openings.
On May 15, 2003, the graduating class of Leadership Lufkin, a program of the Angelina Chamber of Commerce, toured KTRE. The group was made up of business people from the Lufkin area. After touring the station and watching the 5 o’clock news from the studio, they gathered in the conference room where various members of the KTRE staff addressed them. The functions of different departments, station operation, and upcoming changes in broadcasting were discussed. Class members were allowed to ask questions and discuss various aspects of working at a television station, and what it takes to get a job with a television station.
June 10-11, 2003 - Each year KTRE participates in the "Educator in the Workplace" Project sponsored by the Deep East Texas School to Career/Tech Prep Partnership. The project was designed to allow educators the opportunity to observe ways in which math, science, technology, and communications are used by managers and front-line workers. This year, two teachers from local high schools spent two days in the news department learning about our industry, the career fields available, and the expectation of workers' educational skills in our business. Upon their return to school, the teams of educators will work together to modify curriculum and develop strategies to teach students skills, which are reflective of the workplace practices. Educators will invite representatives of KTRE to "Partner Up" and visit the teacher's classroom during the fall of 2003.
On August 12, 2003, 18 students from SFA KTRE and watched the 6 PM newscast. Our Public Service Director, Sarah Viña, conducted tour. The anchors answered questions from the students and discussed opportunities available. They also discussed career opportunities available. They discussed the benefits of an internship and encouraged them to apply here.
October 30, 2003 Lee Ringer, KTRE Meteorologist, attended Career Day at Central Primary School. There were 60 first graders present and Lee discussed Weather and Television Careers.
November 5, 2003 in Room 133 of the Nelson Russche business building at SFA University, Andrew Garcia, Account Executive, attended an American Marketing Association Panel Discussion. Mostly it was a Q & A format, but Andrew did give information on his education background, degree, why he chose that degree, aspects of the broadcast industry and what it takes to be an Account Executive.
January 23, 2004 16 students from Diboll High School toured the station. Sarah Viña, KTRE’s Public Service Director, conducted the tour. The students learned about careers in television, how internships were available and were a great opportunity for students to learn more about the television industry.