Hispanic business in Nacogdoches takes off - KTRE.com | Lufkin and Nacogdoches, Texas

Hispanic business in Nacogdoches takes off


Nacogdoches County Hispanic businesses are increasing in number, right along with the population itself.    

"In the U.S. We have about 46-million people that speak Spanish," said Peter Fernandez owner of Dotcom and Omni Computers.

The business man of Spanish decent studies Hispanic trends. He watches second and third generation Hispanics create a future for themselves. His advice is don't second guess their possibilities.

"They are U.S. Citizens first. Second, they speak Spanish, but they have connections and they have contacts and they're willing to explore those contacts and so we see that as an explosion," share Fernandez.

Insurance agent Maria Veliz is seeing her business take off. She grew up in Nacogdoches.

"So many, many people know me," said the Farmers Insurance owner.

Veliz is trying to change some of the misconceptions people have about Hispanic run businesses, particularly when it comes to language.

"A lot of times they believe that Hispanic owned businesses are primarily for the Hispanic only and that is not true," said Veliz. "It's for everyone out there. Here at my business I have people from all walks of life come in and do business each and every day."

Juan Fuentes, owner of Jabberjam/Cellular One has a most diverse clientele. Originally from El Salvador, the Nacogdoches High School graduate and Angelina College student is grateful to a local church and his parents. They helped him leave a war torn nation to seek a promising future in the U.S.

"They expected a lot. They wanted us to have a better life and I can say I'm glad they made that move," said Fuentes.

Eli Hernandez understands. He owns a western store, Casa del Vaquero.

"These are made in Mexico, good hand made material," said Hernandez as he brought out the highest quality of boots in his store.

His primary goal is to provide a college education for his two boys.

"All I'm doing right now is for them to have a better life. I want them to go to school, even to college. Once I accomplish that, then I'll be happy," said Hernandez.

The Hernadez boys, Fuentes and Veliz are totally integrated into American life, but cultural heritage remains important,so why not share it with everyone.

Festive and rather loud music comes from the speakers in La Michoacana Meat Market.   Ramiro Ortiz is the owner. When one enters it's like stepping into a Mexican fiesta.

"Best fajita meat in Nacogdoches," said Cruz Macedo. The butcher has pounds and pounds of beef and pork to cut up to the customer's liking. Visit this mercado and you'll make a friend.

"In here you run into friends so it's like a social environment," said Veliz, who shops there regularly.   "You get to see people share ideas."

Not in for cooking yourself, visit Jose "Nacho" Gomez, the owner of Taquitos la Pasadita. The sound of him chopping meat with a large knife echos over the loud TV set to a Spanish speaking station. At the age of ten Gomez learned the foods and how to cook them in Mexico city in the shadows of his father and uncles. Now he serves authentic Mexican foods to Nacogdoches customers.  

"We have steak, roast beef, pork," pointed out Gomez.

Hispanic growth and services are happening. It's not going away. Friday's showcase will emphasize to all East Texans not to pass up a good opportunity.

The Hispanic Business luncheon and showcase is Friday at Hotel Fredoina in Nacogdoches at 11:30. There will be a presentation on the impact of Hispanic owned businesses in the community. You can also see more interview's with Hispanic business people and what they have to offer to the community.


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