EAST TEXAS (KTRE) - Earlier today, Weather Services International (WSI) reached an agreement to acquire Weather Central.
Both of these companies provide weather technology, graphics, and data services for television stations around the world. They had been rivals and competitors for quite some time, but now it appears this will not be the case any longer.
Here at KTRE, we use Weather Central as our graphics provider for all the graphics you see on a daily basis. One of the big things that made Weather Central so unique was that they had high definition graphics when television stations were going through that transition several years ago.
While the StormTracker 9 Weather Team has enjoyed all the services Weather Central has provided through the years, we are also looking forward to the new transition that will come at a later time.
According to Mark Gildersleeve, president of WSI, "The acquisition of Weather Central enables us to immediately expand the range of products we offer to each company's business clients in television, wind energy, insurance and retail, as well as increase the speed at which we can develop new innovations.
"Our goal is to make the best products available to our collective customer base. Every broadcast customer, for example, will gain access to new tropical data, radar data, forecast models, and severe weather tracking tools within the first thirty days at no charge. In addition, we are offering a wider suite of products in the interactivity, social, news, traffic, web, mobile and video categories."
It should be noted that WSI is the world's leading provider of weather-driven business solutions for professionals in the aviation, energy and media markets.
WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts.