Fewer people sending greeting cards - KTRE.com | Lufkin and Nacogdoches, Texas

Fewer people sending greeting cards

Fewer people are sending paper greeting cards, a worrisome challenge for the nation's top card company.

Kansas City-based Hallmark Cards announced last week it's closing a Kansas plant that produced a third of its signature cards.

That will result in the loss of 300 jobs.

Hallmark is dealing with a cultural shift in which consumers are increasingly choosing cheaper and quicker ways to communicate like e-cards or on social media sites.

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