SOURCE: Bioforce USA
Herbatint, America’s first natural hair color, has been selected to appear in “Tips and Trends” feature of Ladies Home Journal December and January.
Ghent, NY (PRWEB) December 06, 2012
Bioforce USA, exclusive distributor of Herbatint, an Italian Herbal Hair Coloring Gel, is pleased to announce that their popular natural hair color from Italy has been chosen once again to appear in the Tips and Trends feature of Ladies Home Journal(December and January issue). It first appeared in the August issue and was heartily embraced by the mainstream shopper. Herbatint has been extremely popular in the Natural Product stores where it has been sold in the US since 1994. Its appearance in Tips and Trends has sent new mainstream shoppers into the Natural Product stores looking for it.
Herbatint, which uses natural herbs for a natural look, is well known to shoppers in natural products stores and its popularity brought it last year to the 10 million mark in boxes sold in the US.
“Our market research has shown that women are finding it increasingly important to use safer, more natural products” says Pierce Sioussat, President of Bioforce USA. “Women are discovering they can get vibrant, shiny, long lasting color without harsh chemicals or smell. We were gratified when Ladies Home Journal wanted to include Herbatint again in Tips and Trends.”
Herbatint Hair Color was rated #1 in safety in April, 2011 by 60 Million Consumers, France’s leading consumer testing organization. Of the 18 well-known brands tested for performance and safety only Herbatint received an acceptable safety rating, plus it was judged unique in providing a natural look with long-lasting color.
Herbatint is available in Health Food Stores all over the US, and selected pharmacies.
About Bioforce USA
Bioforce USA has created long-term strategic alliances with European manufacturers of product lines that have years of clinical research support for safety and efficacy, plus years of repeat consumer use. Bioforce USA has brought these lines, which include A. Vogel, Sanhelios, Herbatint, Annemarie Borlind, Bionorica, Bekunis, SECURE and DadoSens, exclusively to the United States for distribution through natural products and health food stores.
For more information call, Eileen Sheets: 518-828-9111 or go to http://www.HerbatintUSA.com
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10202188.htm