The United States is in the middle of a low carb craze. However, according to a recent survey of 500 people on the Internet, that craze may be losing steam. The study found that only 12 percent of Americans are on low-carb diets and that 54 percent of people who've been on low-carb diets, have ended up quitting. When asked what was the most important nutrient people looked for when purchasing food, 40 percent of those polled said total calories while 37 percent said total fat. Carbs only came in third at 30 percent.
In the first quarter of this year, sales of low carb products increased 90 percent. However, in the second quarter they increased only 42 percent. Although the number has gone down, the sales of low carb products are still growing at a fast rate, just not as fast as before.