LUFKIN, TX (KTRE) - And … the award for best festival with attendance of 50,000 goes to the Texas State Forest Festival.
Following the "most successful Texas State Forest Festival in its 28 years of existence," the Lufkin/Angelina County Chamber of Commerce earned 11 first-marketing and communications awards, one third-place, and the prestigious Lone Star Award from the Texas Events Summit in San Antonio Jan. 19-20.
"The staff of the Chamber and all of the volunteers are consistently working to come up with ways to improve the Texas State Forest Festival by critiquing the event and attending conferences like the Texas Events Summit," Chamber President Jerry Huffman said.
According to a press release from the Chamber, the Lone Star Award recognizes the best Division I festival in the state. Division I festivals are those with attendance of 50,000 or less.
"The Lone Star Award names the Texas State Forest Festival as the best of the best in Texas for their outstanding efforts in marketing, programming and communications," Jennifer Allison, Executive Director of the Texas Events Summit, said. "With the great magnitude of quality fairs, festivals and events produced in Texas this is a comprehensive award to be named the best! As you can see, the Texas State Forest Festival is well recognized on the state level for their accomplishments."
The 2012 Texas State Forest Festival brought in over 25,000 attendees. These attendees came from 205 different counties, 102 Texas cities, and six states.
"What an honor for the Forest Festival to be named the best in Texas and it really shows the quality and commitment of our many volunteers and the Chamber staff," Huffman said. "We are very proud to be recognized with this tremendous honor."
The festival placed first in the following categories for events under 50,000 in attendance:
- Best Newsletter (Businesslink, produced by the Lufkin Daily News)
- Best Media Guide/Press Kit
- Best TV Promotion (Produced by KTRE)
- Best Radio Promotion (Produced by Town Square Media)
- Best Specialty Video (Produced by Harbuck & Co)
- Best Online Advertising (Produced by KTRE and the Lufkin Daily News)
- Best New Media Platform
- Best T-shirt Design (Produced by Zimmerman Communications)
- Best Mascot
- Best Volunteer Program
- Best New Promotion
The festival placed third in the following category for events under 50,000 in attendance:
- Best Photograph Series (Produced by Nicki Evans Photography)
The Texas State Forest Festival took over 325 volunteers coming together over the five day festival from open to close to help make it successful, according to Chamber officials. The volunteers came from all walks of life. They included retired couples, employees of local businesses, members Leadership Lufkin, and students at local high schools.
The Texas Events Summit was hosted by the Texas Association of Fairs & Events (TAFE) and the Texas Festival & Events Association (TFEA). Huffman currently serves as the board chairman for TFEA. Several Chamber staff members and festival volunteers attended the conference and attended special sessions to learn about improving the Forest Festival in the future.