New technology aimed at ending taxi 'long-hauling' - KTRE.com | Lufkin and Nacogdoches, Texas

New technology aimed at ending taxi 'long-hauling'

LAS VEGAS (FOX5) -

For years now the Nevada Taxicab Authority has been fighting an uphill battle stopping the illegal long-hauling of taxi passengers.

But Frias Transportation, the largest operator of taxis in Clark County, believes it has found the solution.

"What this will do is give tools to the regulators to really eliminate this issue (of long-hauling) completely," Mark James, CEO of Frias Transportation Infrastructure, told FOX5.

It's called RideIntegrity, a computer hardware and software system Frias is marketing to taxi regulators who don't always have the means to crack down on long-hauling.

And the system also empowers riders with information.

"It even has the ability to tell someone before the trip that one route or another will be longer or more expensive or maybe faster," said James.

The system works by placing a modem in the taxis which sends GPS coordinates, time and speed information in real time back to a server that is then monitored by taxi regulators, such as the Nevada Taxicab Authority.

But the rider can also monitor the information through a smartphone app during the trip.

"What the fare structure is incurring while the trip is happening, including real time fare calculation," said Leo Samson, Frias' director of product engineering.

Each individual's trip history can be replayed hours, days and even months later.

The system also allows for companies to see where their vehicles are, and where passengers are waiting to be picked up.

And the technology will also work with other taxi apps and meters.

Frias says it'll cost about $200 per cab, and along with the Nevada Taxicab Authority, taxi regulators in New York City, and the San Francisco Bay Area have also expressed interest in the program as well.

"We're going to try to get the technology in everywhere that we can," James told FOX5.

In a few weeks James and other Frias programmers will be heading up to Carson City with their demonstration taxi van to show their technology to Nevada Gov. Brian Sandoval and other lawmakers.

James said Frias hope to have the system up and running in all of their vehicles within the year.

Copyright 2014 KVVU (KVVU Broadcasting Corporation). All rights reserved.

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