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SOURCE GMR Marketing
MILWAUKEE, Feb. 26, 2013 /PRNewswire/ -- GMR Marketing, the global sports, entertainment, and lifestyle marketing agency announced today that Cameron Parsons, Managing Director International, will assume the role of Chief Operating Officer, effective immediately.
Over the past four years, Parsons has been responsible for building the agency's increasingly significant international network. His work across Europe, Asia, Latin America and North America has recently delivered global B2C and B2B clients with activations for 20 clients at the London Olympic Games, breakthrough digital and mobile programming translated into multiple languages, a record-breaking number of entries into the Cannes Lions International Festival for Creativity, and significant footprints at the Grammys, SXSW and Super Bowl XLVII.
As Chief Operating Officer, he will assume all operational management responsibilities and will report to Gary Reynolds, CEO and Chairman.
"GMR's business is undergoing dynamic growth worldwide," said Reynolds. "Cameron's international experience, deep connection to GMR and the Omnicom network and track record of producing unmatched marketing programs for some of the most significant brands in the world make him uniquely qualified to take on this important role."
Parsons' career spans decades of delivering innovative and effective marketing solutions to a diverse range of clients and industries. Prior to joining GMR, in 2003, Parsons founded his own marketing communications agency in Melbourne, Australia, established startup offices for a U.S. based promotional marketing shop in Sydney, Australia, then relocated to Los Angeles to take a leadership role with that agency. He has held multiple posts in Asia Pacific at GMR, a member of Diversified Agency Services within the Omnicom network, and has been based out of GMR's headquarters in Milwaukee, Wisconsin since 2009.
"Being deeply involved in the ground up planning and executing of GMR's growth strategy and implementation over the past four years, I am honored to accept the role of Chief Operating Officer. I look forward to continuing our focus on expanding our service offering, digital fluency, and looking for opportunities to offer our broader and deeper resources to more clients in more countries," said Parsons.
Parsons is overseeing the development and execution of upcoming client activations at global events including FIFA's Confederations Cup Brazil 2013 and the Sochi 2014 Winter Olympics in Russia.
"GMR has become one of the most influential forces in marketing over the past several decades, and Cameron's knowledge, expertise and ability to contribute to the agency's creative and strategic focus will be extremely valuable," said Dale Adams, CEO of Diversified Agency Services.
About GMR Marketing Founded in 1979, GMR Marketing (www.gmrmarketing.com) is a global, full-service engagement marketing agency that blends off-line and online marketing to create branded experiences. GMR leverages the consumer passion areas of sports, music, entertainment and lifestyle interests. GMR is headquartered in Milwaukee, with 20 offices in 10 countries. GMR has received numerous industry accolades, including SportsBusiness Journal's 2009 "Sports Event Marketing Firm of the Year" award and 2011 "Best In Corporate Consulting, Marketing and Client Services. GMR is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services DAS, a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. (Source: www.dasglobal.com)
About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, public relations and other specialty communications service to over 5,000 clients in more than 100 countries.
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