NACOGDOCHES, TX (KTRE) - The annual Texas Blueberry Festival press conference beats all pressers. Aside from the food and drink, there's entertainment, blueberry-style, of course.
On a serious note, the Blueberry Festival puts Nacogdoches on the map by attracting thousands, yes thousands, of visitors to town. And when they spend money the state comptroller is watching.
"We take up sales tax numbers and they actively making sure these people who come to our festival are going to claim the sales tax for Nacogdoches County and city," said Teresa Darby, the festival's logistics coordinator.
And if they have a nice time they'll come back, maybe to live, go to school or work.
"There's a little bit more to it than the fun event itself," said Bruce Partain, the chamber of commerce president. "We are setting ourselves up for future success."
And no one will get behind on the times. For the first time social media helps out.
"Like Chamber on Facebook," said David Madrid of the social media team. "Like the Texas Blueberry Festival on Facebook. Follow the Twitter hashtag, which is Texas Blueberry. We'll be tweeting all day."
Now what is behind are the blueberries. A late killing frost and an early festival date means there won't be as many berries for sale as compared to earlier years. Picking your own berries probably won't be ready for a couple of more weeks, but the good news is the season extends into July.
For more on the festival, including a schedule of events, go to the festival's website.