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SOURCE Lattice Engines
Lattice Engines enables companies to predict and close their next customer
SAN MATEO, Calif., Oct. 8, 2013 /PRNewswire/ --Today Lattice Engines announced the Lattice Data Cloud. The Lattice Data Cloud brings together the industry's largest source of Web, social and proprietary buying signals to deliver laser-accurate predictive insights to marketing and sales.
The Largest Source of Predictive Buying Signals in the Cloud
By relying on internal business applications alone that were not built for today's big data world, most organizations are only tapping into a small fraction of the buying signals from their customers and prospects.
The Lattice Data Cloud brings unprecedented access to the universe of potential buying signals, combining information from tens of thousands of data sources, millions of websites, dozens of social sites and in-depth third-party data on more than 30 million businesses.
When combined with a company's internal data sources, the assembled data provides a 360-degree view of buying attributes that drive predictive insights to marketing and sales. By applying advanced data science, Lattice enables marketing and sales to identify and predict buying behavior to improve conversions at every stage of the revenue funnel.
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The Lattice Data Cloud:
The Lattice Data Cloud is core to the Lattice for Marketing and Lattice for Sales applications. Its data powers the predictive insights that Lattice delivers every day to tens of thousands of marketing and sales professionals around the world.
The Lattice Data Cloud is available now as part of Lattice for Marketing and Lattice for Sales applications.
About Lattice Engines
Lattice delivers data-driven marketing and sales applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal in the world with advanced predictive analytics, companies stop guessing and start relying on data science in easy to deploy applications that anyone can use. Lattice's rapidly growing customer base, including Dell, SunTrust and VMware, uses its open and secure applications to generate 75 percent more pipeline, triple conversion rates, and double win rates. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
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