Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE Lattice Engines
New Lattice Predictive Lead Scoring application lets marketers rely on the science of predictive analytics to find their hottest leads
SAN MATEO, Calif., Oct. 22, 2013 /PRNewswire/ -- Today Lattice Engines announced a breakthrough new application that brings the power of prediction to lead scoring. Lattice Predictive Lead Scoring (PLS) allows marketers to begin relying on the science of predictive analytics to find their most sales-ready leads.
Expanding on Lattice's success delivering predictive applications to sales organizations at some of the largest and fastest growing companies in the world, Lattice Predictive Lead Scoring is designed specifically for marketers at companies of all sizes. It capitalizes on today's universe of buying signals and advanced data science in a secure, easy to use and quick to deploy cloud application.
Comments on the News
Removing the Barriers to Effective Lead Scoring
Today, 44 percent of companies are doing lead scoring, according to a new Decision Tree Labs Report. However, the survey respondents gave their current lead scoring programs poor marks for effectiveness, with an average grade of five out of 10. The top two reasons given for the low scores were a lack of confidence in the accuracy of data and not having enough insight into what constitutes actual buying behavior.
Lattice is removing these barriers and helping customers to actually predict their next buyer. By combining data already tracked in marketing automation and CRM systems with signals from the Web, social media and other internal sources, Lattice Predictive Lead Scoring pinpoints the qualities of a lead that are most predictive of actual buying signals. Once these buying signals are consolidated, the power of predictive analytics ensures that the most sales-ready leads are passed to CRM while the rest can be nurtured by marketing until they're ready to buy.
Lattice Predictive Lead Scoring delivers:
Lattice Predictive Lead Scoring is currently in beta and will be generally available in the fourth quarter of this year.
About Lattice Engines
Lattice delivers data-driven marketing and sales applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal in the world with advanced predictive analytics, companies stop guessing and start relying on data science in easy to deploy applications that anyone can use. Lattice's rapidly growing customer base, including Dell, SunTrust and VMware, uses its open and secure applications to generate 75 percent more pipeline, triple conversion rates and double win rates. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
©2012 PR Newswire. All Rights Reserved.