Kroger to stop doubling coupons, lower prices instead - KTRE.com | Lufkin and Nacogdoches, Texas

Kroger to stop doubling coupons, lower prices instead

(Toledo News Now) -

Kroger's Columbus Division has announced a comprehensive price reduction plan, investing millions of dollars to reduce prices across the store. Kroger merchandisers started cutting even more prices March 3, and all new low prices will officially be in place by April 2.

The Kroger team carefully selected items that are frequently found in most customers' shopping carts to ensure all customers would benefit from the price reductions over time.

-Kroger is reducing a significant number of produce prices. These lower prices also will encourage customers to increase the amount of healthy, nutritious produce in their diet. 

-The program includes a significant number of lower prices in natural foods and organics, reinforcing a rapid increase in natural foods sales over the last decade. Natural foods sales have more than doubled at Kroger stores in the last four years. That trend accelerated with the highly successful launch of the Simple Truth line of products, a Kroger exclusive. Kroger is rewarding natural foods and organic customers as part of this initiative.

As part of this investment in lower prices for all customers, Kroger's Columbus Division has made the decision to stop doubling coupons effective May 1. Kroger stores in the region will continue to accept manufacturer coupons, valid printables and valid electronic coupons at face value. In the Columbus Division, less than 2 percent of all customers are what Kroger categorizes as "heavy coupon users," and 86 percent of customers are not even using double coupons at all.

"Double coupons originated decades ago, in an era when none of the current online and electronic coupon options were available to customers and smart phones did not exist," said Jackie Siekmann, spokesperson for Kroger's Columbus Division. "Kroger will continue to evolve to meet the expectations of 21st century shoppers."

Kroger's investment in lowering thousands of prices for all customers will total at least three times the value currently received by a very small number of customers by doubling coupons.

"With the economic downturn in 2008, The Kroger Co. responded by reducing prices throughout our stores, benefiting both our customers and associates," said Siekmann. "We continue to leverage our scale as one of the largest retailers in the world to work with suppliers to reduce costs, and in turn pass those savings along to our customers."

The latest campaign to reduce every day prices is an extension of the ongoing investment. Some examples of the new pricing include:

-Roma Tomatoes: former retail $1.29/lb., new price $.99/lb.

-Nabisco Oreo 18 oz.: former retail $3.19, new price $2.99

-Kroger Peanut Butter 28 oz.: former retail $3.29, new price $2.99

-Pedigree 15 lb. dog food.: former retail $19.59, new price $12.99

In addition to price reductions, Kroger continues to offer customers comprehensive savings opportunities including fuel rewards, $4/$10 generic prescriptions, loyalty mailers tailored to individual customers' shopping habits, weekly specials and digital coupons.

Copyright 2014 Toledo News Now. All rights reserved.

  • Kroger to stop doubling coupons, lower prices insteadMore>>

  • CONNECT WITH US

    CONNECT WITH US

    LIKE us on Facebook - Follow us on Twitter -  Get Text & Email Alerts - Download our Apps - Send us photos & videoMore >>
    LIKE us on Facebook - Follow us on Twitter -  Get Text & Email Alerts - Download our Apps - Send us photos & videoMore >>
  • East Texas NewsMore>>

  • Nacogdoches group celebrates Earth Day

    Nacogdoches group celebrates Earth Day

    Sunday, April 22 2018 7:29 PM EDT2018-04-22 23:29:57 GMT
    Photo: KTREPhoto: KTRE

    Across the nation many people celebrated the Earth Day which started 48 years ago after a massive oil spill in California. Fast forward to today, the conversation revolves on conserving water according to organizers with Resilient Nacogdoches where its widely known that East Texas has an abundant resources of natural water. "Children grow up knowing that food, you just buy it, but you can grow it. We need water of course for growing gardens. It's something that we...

    More >>

    Across the nation many people celebrated the Earth Day which started 48 years ago after a massive oil spill in California. Fast forward to today, the conversation revolves on conserving water according to organizers with Resilient Nacogdoches where its widely known that East Texas has an abundant resources of natural water. "Children grow up knowing that food, you just buy it, but you can grow it. We need water of course for growing gardens. It's something that we...

    More >>
  • San Augustine celebrates long-lived community members

    San Augustine celebrates long-lived community members

    Saturday, April 21 2018 7:06 PM EDT2018-04-21 23:06:22 GMT
    Source: KTRE staffSource: KTRE staff
    Source: KTRE staffSource: KTRE staff

    The small, East Texas town of San Augustine hosted a celebration on Saturday for community members who had lived to see more moons than anyone else.   

    More >>

    The small, East Texas town of San Augustine hosted a celebration on Saturday for community members who had lived to see more moons than anyone else.   

    More >>
  • Nacogdoches County girls take down Angelina in KTRE Pineywoods Showdown

    Clean sweep for Nacogdoches in 10th annual KTRE Pineywoods Showdown

    Clean sweep for Nacogdoches in 10th annual KTRE Pineywoods Showdown

    Friday, April 20 2018 9:48 PM EDT2018-04-21 01:48:29 GMT

    The Nacogdoches County girls have snapped a two-game losing streak in the KTRE Pineywoods Showdown following a 54-41 win over Angelina County. 

    More >>

    The Nacogdoches County girls have snapped a two-game losing streak in the KTRE Pineywoods Showdown following a 54-41 win over Angelina County. 

    More >>
Powered by Frankly