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With new synchronization technology that connects Salesforce1 and Heroku, any company can now build the next generation of engaging customer apps
Red Robin, NEB, and Innis Brook select Salesforce1 Heroku Connect for new connected customer app initiatives
SAN FRANCISCO, May 13, 2014 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today announced Salesforce1 Heroku Connect, a new synchronization technology that integrates the capabilities of Salesforce1 and Heroku, providing a simple way for companies to connect customer data in Salesforce with next-generation customer apps. With Heroku Connect, companies now have turnkey access to the complete set of technologies needed to create the engaging, connected experiences today's mobile, always-on consumers increasingly demand.
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A New Breed of Apps
As technology continues to transform the way companies connect with their customers, it has become clear that mobile apps are now the differentiator in creating industry-changing interactions. Historically, two types of companies have shown us the power of next-generation connected mobile apps: growing startups like Lyft and Square, and large companies like banks and financial service firms. However, unless you are a startup with engineers that are building from the ground up, or a Fortune 100 company with unlimited resources, building these types of compelling, innovative apps can be a daunting task.
Heroku Connect provides companies with the capabilities required to quickly build engaging consumer apps that can improve their customers' experiences, while implementing the back-end business processes that allow real-time workflow and access into their customers' data to deliver a fully connected experience.
Better Tools for Building Fully Integrated Customer Engagement Apps
Heroku Connect provides bi-directional data flow between Salesforce1 and the Heroku Postgres databases. Seamless data integration between Heroku and Salesforce enables developers to build a whole new class of apps on Heroku, apps that deliver engaging customer experiences with robust business process support.
Heroku Connect enables developers to build apps using their technologies of choice and leverage Salesforce data accessed through a relational data store. This flexibility creates faster time to market for the business while enabling cutting edge mobile and web experiences that use popular open stack technologies like Node.js, PHP, Ruby on Rails, Java, Go, and Python.
Pricing and availability:
Salesforce.com is the world's largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
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