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Customized, First-of-its-kind App Puts Power of Crisis Plans in the Palms of Clients' Hands
NEW YORK, May 13, 2014 /PRNewswire/ -- Recognizing that crises can happen anytime, day or night, leading global communication firm Ketchum announced the launch of Mobile RepProtect, the first-ever crisis communications app optimized for iOS or Android devices. The app gives clients easy access to their own customized crisis communications and reputation management plans, enabling them to address any situation, no matter where they are when the crisis occurs.
"A crisis or significant reputation challenge doesn't always happen when our clients are at their desks or even in the office. So why should their crisis communications plan be stuck on a shelf in a thick binder, only accessible when they're nearby?" said James Donnelly, senior vice president, crisis management, at Ketchum. "Mobile RepProtect is a tool that takes the full crisis preparedness plan we've already developed for our clients and gives them the power to take control of required reputation management activities, even if it's in the middle of the night and they are thousands of miles away from their office."
Mobile RepProtect's core features include:
Ketchum pilot tested Mobile RepProtect with client Tanger Outlets, which has successfully utilized the app for the last year. Quentin Pell, Tanger Outlets' corporate communications director, said of Mobile RepProtect, "Our app quickly proved its value to Tanger during the early, beta-test stage of our deployment. The morning of a proactive media event, we learned of a crisis that occurred close to one of our nearby stores. Within a few clicks of our app, we had guidance through our pre-approved materials and tools designed to manage the situation and prepare our spokesperson. Previously, this may have taken more than an hour to contact our off-site team, gather internal and agency resources, customize a statement, get approval and align our corporate response. With Mobile RepProtect, we had what we needed in about ten clicks and eight seconds. It proved its value right there."
Mobile RepProtect is the latest product launch available as part of Ketchum Digital's suite of mobile offerings, which include mobile site and app development, mobile shopping, mobile advertising and paid media, and mobile SEO. To learn more about Ketchum's Global Issues & Crisis Management capabilities led by John Bradbury, partner and director of Ketchum's Issues and Crisis Management Network as well as Mobile RepProtect, visit http://www.ketchum.com/issues-and-crisis-management.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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