Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE American Frozen Food Institute
Freezing is Nature's Pause Button that helps Fresh Food Stay Fresh
MCLEAN, Va., May 13, 2014 /PRNewswire/ -- America's leading frozen food makers today launched a national effort to encourage consumers to take a fresh look at frozen foods through the "Frozen. How Fresh Stays Fresh." category education and promotion initiative.
This first-of-its kind national dialogue is designed to inform and remind consumers that freezing simply pauses just-picked, just-baked and just-crafted foods, locking in their freshness, flavor and nutrients.
Sponsored by the American Frozen Food Institute (AFFI), the "Frozen. How Fresh Stays Fresh." initiative will engage consumers where they live, work and shop through national television, digital and print advertising, online engagement and in-store and out-of-store promotion.
"Keeping food fresh is what freezing is all about," said AFFI President and CEO Kraig R. Naasz. "Freezing is simply nature's pause button that keeps fresh foods at their peak of freshness. We are excited to talk with consumers about the many benefits of frozen food and encourage shoppers to visit the frozen food aisle and take a fresh look at frozen," said Naasz.
The "Frozen. How Fresh Stays Fresh." consumer education initiative is being supported by leading frozen food makers who make some of America's most popular and beloved foods, including ConAgra Foods, General Mills, Heinz, Hillshire Brands, Jasper Wyman & Son, Kellogg's, Lakeside Foods, Nestle USA, Pinnacle Foods, Schwan's Foods and Seneca Foods.
What You'll Find in the Frozen Food Aisle
America's frozen food makers supporting the "Frozen. How Fresh Stays Fresh." initiative invite consumers to take a fresh look at the wide variety of tasty, healthy and easy-to-prepare products in the frozen food aisle.
To learn more about how freezing keeps fresh food fresh, please visit: HowFreshStaysFresh.com.
About the American Frozen Food Institute
The American Frozen Food Institute is the national association of frozen food makers, distributors and retailers. More information can be found at www.affi.org.
CONTACT: Corey Henry
American Frozen Food Institute
©2012 PR Newswire. All Rights Reserved.