NACOGDOCHES, TX (KTRE) - The annual 'Shop Nac First' campaign kicked off Wednesday.
The goal is to keep thousands of sales tax dollars in the community by encouraging buyers to shop locally. The message is spreading quickly thanks to creative communication.
Shop Nac First discourages online shopping. Instead, economic leaders want you to use computer devices to spread the Shop Nac First message. A contest jump-started the idea.
"Find these stickers on the back of select cars," said Michelle Smith, the vice president of NEDCO. "There are about 75 of them roaming around Nacogdoches. And for every time you take a picture, if you will post it to the Shop Nac First Facebook page that will give you an entry into our grand prize drawing."
Find all six VIP-autographed stickers and you'll gain "twenty five entries into the grand prize drawing," Smith said.
The incentive could develop a very good habit among Nacogdoches shoppers.
"Locally owned business return between 6 and 8 percent of each dollar to their community," said Roy Boldon, a Nacogdoches City Council member.
Economists say each dollar will return five times that amount through taxes, wages, and operational purchases made locally.
This year the familiar formula takes on significant meaning.
"I think in light of the fact that we've had declining slightly sales tax revenues for the past year until this last month this initiative will surely help shore that up," Smith said.
So Shop Nac First participants work hard to spread the message.
"As a business, shop the other businesses," said Judy McDonald, the interim NEDCO director.
"You really look at Shop Nac First, the ultimate goal of that is relationships," said Rikki Keigh Willoughby, a business person. "Building relationships within the community by shopping locally."
"To see property taxes kept lower by sales taxes being higher because everyone else is contributing voluntarily that way," said Bruce Partain, the CEO of the Nacogdoches County Chamber.
Good reasons to shop locally while you're capturing photos of six celebrity-signed stickers.