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Survey Reveals Women Fail to Optimize Their Look

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This release announces the results of a survey showing that makeup is often wasted as a result of poor application and blending, as a result of not using the correct tools. It also announces the launch of a product that addresses this wastage.

August 23, 2014

New York, US – /PressCable/

Featherstroke Compact Makeup Brush Set

Expensive makeup is, more often than not, wasted as a result of poor application and blending.

A survey conducted by Featherstroke revealed that 97.3% of women touch-up their makeup, at least once during the course of the day, yet only 6.4% make use of makeup brushes. Using professional quality makeup brushes is undisputedly the best way to optimally apply and blend product, which is the heart of good makeup technique. Looks can be freshened by adding more color to the eyes, cheeks and lips. Here, makeup brushes are unparalleled in their ability to correctly place and blend the ideal amount of product.

In today’s busy “on-the-go” lifestyle the use of makeup brushes is, however, typically viewed as being impractical or inconvenient. Makeup brushes are perceived to be not easily portable, difficult to conveniently fit into purses and to require the use of a makeup mirror.

Cheryl, founder of Featherstroke says “We have identified this need and, in response, have launched a professional quality Compact Makeup Brush Set. The set consists of the five essential brushes needed to touch-up makeup – a Blush, Eyeshadow, Tapered Eyeshadow, Oblique Eyebrow and Lip Liner Brush. The set is housed in a mirrored pouch and measures just 5.1″ x 3.1″ x 0.8″ and is easy to stash into your purse. Now, every woman can enjoy the confidence of ‘just knowing’ that she always looks her absolute best.”

In addition to ‘touch-ups’, Compact Makeup Brush Sets are ideal to transition day looks into more glamorous evening looks. A video showing just how easily and quickly this is accomplished can be found on the Featherstroke Website where a ‘Rosy Night Look’ is created using lipstick, eyeshadows and a little blush.

Featherstroke markets a range of professional makeup brush sets online and provides training, makeup tips and a free makeup video tutorial course to ensure that their customers not only realize the full potential of their products, but also that their daily makeup routine is an enjoyable, rewarding experience.

Contact Info:
Name: Cheryl
Organization: Featherstroke LLC
Phone: (646) 741-1953
Address: 347 5th Avenue, Suite 1402-545, New York, NY10016

ReleaseID: 60448

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