SFA's 1st ever Purple Premium Cattle Show, Auction providing val - KTRE.com | Lufkin and Nacogdoches, Texas

SFA's 1st ever Purple Premium Cattle Show, Auction providing valuable lessons

SFA's Purple Premium Show and Auction is the first cattle sale hosted by the college. (Source: KTRE Staff) SFA's Purple Premium Show and Auction is the first cattle sale hosted by the college. (Source: KTRE Staff)
Daniel Mathis, an SFA student, is the sales manager for the event. (Source: KTRE Staff) Daniel Mathis, an SFA student, is the sales manager for the event. (Source: KTRE Staff)
The production sale of genetically superior livestock is expected to bring top dollar. (Source: KTRE Staff) The production sale of genetically superior livestock is expected to bring top dollar. (Source: KTRE Staff)
Source: KTRE Staff Source: KTRE Staff
NACOGDOCHES COUNTY, TX (KTRE) -

The first ever student-coordinated cattle sale at Stephen F. Austin State University is underway.

Ranchers are sitting down to a special dinner after viewing cattle earlier Friday. Tomorrow, they may be going home with a trailer full of livestock.

The timing of the Purple Premium Cattle Show and Auction is just about perfect. With cattle prices continuing to soar, sellers at the SFA Purple Premium Cattle Sale want to cash in on the opportunity.

“It's a great time to have a cattle sale,” said Dr. Eric Brown, an associate professor of agriculture at SFA. “Cattle are in the highest demand that they've ever been with our cow herds being in the lowest numbers."

It's quite a turnaround from three years ago when the drought forced ranchers to sell out at rock bottom prices. Ranchers wanting to rebuild will be selecting from genetically excellent stock.

“It's a production sale which means we're going to be bringing in females and bulls in order to use for replacements rather than slaughter cattle,” said Daniel Mathis, an SFA junior sales manager.

An advanced beef cattle class is coordinating the first cattle sale ever hosted by SFA. They're responsible for scheduling, sale execution, and marketing.

“We've even had a lot of inquirers from people from all over through Facebook asking if they can call in and make bids and talk to our auctioneer about seeing some pictures to make bids tomorrow,” said Courtney Branton, a marketing graduate assistant from Lufkin.

The SFA Purple Premium Sale is at 11 a.m. Saturday, but viewing gets underway at 8 a.m. Also going on is a cattle show, which will likely attract youngsters from several states. You can catch the action at the Walter C. Todd Agricultural Research Center on Highway 259, just north of the Cushing Y.

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