NACOGDOCHES, TX (KTRE) - The tacky Christmas sweater is showing off this season by remaining a trend that just won't go away.
A store in Nacogdoches sells them. Vagabond Vintage rolls out the tacky Christmas sweaters each December, just in time for all those holiday theme parties.
"This is the first time I've been to a tacky sweater party," said Stephen F. Austin State University student Caitlin Parker, a shopper at Vagabond Vintage.
Shoppers can select from over 600 hideous sweaters at Vagabond. The owner was at one of his three other locations, so his sister clues us in on the seasonal market.
"It's kinda like the stock market," Gerrie Lockett, a spokesperson for Vagabond. "You have to know what's trending with the college students and overseas."
Like the market, prices for the gaudy sweaters vary. Most in this shop are around $20. Yesterday close to 50 sweaters were sold. The sequined outerwear remains in hot demand, so buyers and sellers search for pink snowmen and scary looking Santas all year long.
"Most of these sweaters come from the northeast," Lockett said. "He has people on sites that actually gather these sweaters for him, and then he buys them in bulk from different buyers. You have others out there searching for you. You could not amass this number of sweaters by yourself."
Vagabond sweaters are found in resale shops, garage, and estate sales. They're sweaters people casually discard that later support a multi-million dollar industry. It's a textbook example of consumerism and marketing.
Christmas sweaters are a trend," Lockett said. "And most trends come and go, so you just have to ride that wave while it's here."
And when tacky Christmas sweaters are hung out to dry for no longer being profitable, something else just as outrageous will certainly come along.
Tacky Christmas sweaters even have a special day. According to 'Businessweek', the next two Fridays are declared "National Ugly Sweater Days."