SAN AUGUSTINE, TX (KTRE) - San Augustine is embracing its first year of Main Street status by launching Christmas Jubilee Days.
East Texas News visited the first day of the three-day event where shoppers will come away knowing there's a lot being offered.
"Welcome to San Augustine," said Tracy Cox, San Augustine's Main Street manager. "We have some events going downtown."
Cox is promoting downtown San Augustine.
"The businesses are ready for ya," Cox said.
For Christmas Jubilee Days. It's kind of a 'get to know' you event.
"Receptions inside the stores," Cox said. "Special deals."
"Today we have free hotdog with a piece of homemade carrot, cake and hopefully, they'll come back later," said Imogene Newman, the owner of Imogene's Café.
"And to visit the whole town and see what everyone has to offer and they can shop locally which is good for everyone," said Tammy Shofner, the owner of the Texas Star Retail.
The free food and hospitality worked for State Farm agent Jeffrey Morris.
"So far this morning, somebody wants me to come talk to them tomorrow for a quote," Morris said. 'They stopped by, and if we hadn't had this, then that probably wouldn't have happened."
Unlike street festivals, Jubilee Days is strictly for San Augustine downtown businesses. No outside vendors are invited. Shoppers are asked to come inside to see and learn what the downtown business district has to offer.
"A lot of the businesses carry name brands," Cox said. "Items they can find in bigger cities, but they can find it right here in San Augustine."
The shopping experience is worth sticking around for if you live here and worth the drive if you don't.
"We're coming back tomorrow to visit some of the places," Patricia Blount, a downtown visitor.
Lots of refreshments and Christmas cheer will be offered. Lots of sales too. It's retail marketing with a down home feel."