NACOGDOCHES, TX (KTRE) - A public service announcement produced in Nacogdoches is aimed at reducing the number of all terrain vehicle deaths and accidents in East Texas.
The Nacogdoches Child Welfare Board and the Nacogdoches Child Fatality Review Team, with the help of the Stephen F. Austin State University Cinematography Department, made the announcement. It sends a universal message.
The public service announcement opens with children on an all-terrain vehicle. Unfortunately, the upcoming scene has played out in real life too many times.
"Slow down there's a curve," says one of the actors in the public service announcement.
"I know. Watch this," another actor says.
Child advocates wanted the PSA to focus specifically on the mistakes adults make in allowing the improper use of ATVs by minors.
"Adults that allow children to go off on an ATV unsupervised without proper equipment," said Lisa King, a child welfare advocate and the president of the Nacogdoches County Child Welfare Board.
The PSA reveals statistics. The numbers reflect ended or changed lives.
"In a recent report by the Consumer Product Safety Commission, there were an estimated 100,000 ATV-related injuries in the United States" a voice-over in the PSA narrates. "Twenty-five percent of these were under the age of 16. In one year, the estimated number of ATV related fatalities was 684."
During filming last September harsh reality assured actors, crews, and child advocates they were sending the right message.
"While we were filming one Saturday there were two deaths in our immediate surrounding counties of teenagers and younger children that died of improper use of ATVs," King said.
The accidents fed the passion to do more. In addition to the PSA, a short film was made specifically pointing out common mistakes made on ATVs and how the useful vehicle can be used in a fun and safe manner. The video is posted on YouTube for anyone to see and share.
The ATV PSA is being distributed to media and clubs to broadcast and share.
In late February, the ATV PSA will be shared at the Texas Child Abuse Conference in Dallas. Child fatality review teams from all over texas will see it.