Burke unveils new social media campaign - KTRE.com | Lufkin and Nacogdoches, Texas

Burke unveils new social media campaign

Burke reminds the public about its new website which provides resources and information about mental health. (Source: KTRE Staff) Burke reminds the public about its new website which provides resources and information about mental health. (Source: KTRE Staff)
Burke Director of Communications Shelly Ladden says the site is user friendly and has been updated significantly from the previous site. (Source: KTRE Staff) Burke Director of Communications Shelly Ladden says the site is user friendly and has been updated significantly from the previous site. (Source: KTRE Staff)
n addition, Burke is utilizing various social media sites. In May a ‘Real’ campaign will attempt to remove social stigma from mental health.  (Source: KTRE Staff) n addition, Burke is utilizing various social media sites. In May a ‘Real’ campaign will attempt to remove social stigma from mental health. (Source: KTRE Staff)
NACOGDOCHES, TX (KTRE) -

Burke continues its new concise and direct approach in referring to its many health care services in the region.

Now about six months into a rebranding initiative, Burke is reminding East Texans of an updated and user friendly way to navigate the agency's information and available help. It's all at your fingertips.

Back in the day, mental illness was mentioned in hushed tones. Now the topic is all over the web, including on Burke's newly designed website.

“Burke Mental Health Services is right here,” said Shelly Ladden, Burke's director of communication. “And then the carousel will feed you through to the other programs, such as this one, Burke Industries, and Early Childhood Intervention, and Developmental Disabilities."

All are issues that will be widely reported on in the coming weeks as Burke launches its "Real" campaign. The message, "Mental illness is a real issue. We should treat it like one".

“Statistics say one in four of us are going to experience a mental illness in the course of our lifetime,” Ladden said.

So it's really important to know where to find the local resources.

“When you need to know where to send a loved one for help, where to get help for yourself, this is the site you're going to want to visit,” Ladden said.

Burke is sending the anti-stigma messages through a variety of social media sites, including the ever-so-popular Facebook.

“The ability to share. The ability to talk about something as vital as mental health is right in front of us,” stated a public service announcement from Burke. Why not do it?"

The Burke online sources were developed in Austin, but it's managed by Ladden. Almost every day, she posts up-to-date articles and keeps the calendar of events page for all related service agencies timely. Burke wants it to be a go to source for the 12 counties it serves.

The Burke website is doing well. The section receiving the most hits is Careers. Burke has 46 locations and over 600 employees.

For more information, visit the Burke Website.

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