LUFKIN, TX (KTRE) - Target stores across the nation had lines similar to Black Friday Sunday morning, all for the chance of snagging the colorful products of American designer, Lilly Pulitzer.
For the shoppers in deep East Texas, the Lufkin Target was their only option.
"There was at least 20 to 25 guests outside waiting," explained Target manager Kris Hoepfner.
It wasn't long before Lilly was off the shelves, like in most places.
"Within a very short time after store opening, we really were sold out almost completely," Hoepfner said. "There was a lot of excitement about it. A lot of guests just kind of swooping down on the merchandise and picking up what they could in their sizes. Running to the fitting rooms, in some cases, or running to the checkout lane, in other cases."
Lufkin shopper, Sara Kate Harris described her experience after arriving to the store only one minute after the doors opened.
"I walked in the door at 8:01 a.m. and there were moms who just had giant shopping carts and they were just grabbing and grabbing," Harris said. "It was crazy."
Despite the craziness, Harris, was able to purchase several items at bargain prices.
Harris explain her most expensive purchase was a dress for $38.
It was a dress that would normally run upwards to $600.
"It just makes it more like reasonably priced for everyone because I'm 16 years old, I don't have $200 to drop on a dress," said Harris. "It's not reasonable."
Lufkin Target management credited the product frenzy to its limited availability...
"Unfortunately there's no anticipated replenishment for the stores or even at target.com," Hoepfner said.
However they see promise in this type of high-fashion collaboration.
"We're constantly working with a variety of designers to bring in new and exciting merchandise, so I am sure we will have another partnership with another designer develop soon here in Lufkin," Hoepfner said.