TABC considers allowing coupons for beer and wine

TABC considers allowing coupons for beer and wine
Source: KTRE Staff
Source: KTRE Staff

NACOGDOCHES, TX (KTRE) - Coupons for alcohol sales are currently banned in a number of states including Texas. But there's a new push to change that. Grocery store chains, like Kroger, testified in front of the Texas Alcoholic Beverage Commission in Austin to argue in favor of coupons for beer and wine.

Chains like Kroger say the move would add value for the customer, but others say it gives advantage to larger stores.

"Some feel allowing coupons might give an advantage to the larger corporations, such as grocery stores and the larger liquor stores who could cover the cost of these coupons better than the smaller "mom and pop type retailers," said Chris Porter, public information officer for TABC.

For Parker Riley, owner of Liquor Mart in Nacogdoches, the change may mean a new avenue for advertising.

"I think it's going to be another way to reach out to the community and give us another means of advertising. Maybe get out there and let people know we're here. There are people that still walk in the store everyday that don't know that we're here," Riley said.

The ban against coupons toward the sale of alcohol has been in place since 1993. TABC has the authority to change that, but they say they're not ready to make that decision just yet.

"What we're doing right now is weighing feedback from everyone on either side of the issue before we go forward with any proposed rule changes," Porter said.

If approved, Riley said it'll be a matter of planning ahead.

"I would think the hand billing thing would be the most effective way for us to be able to get people in here. It's going to help them out, but it should be able to help us out too, I mean, we just have to be proactive," Riley said.

For now, customers will continue having to pay full price for alcohol.

There's no word on when a decision will be reached, but Porter said a process like this could take several months.

Copyright 2015 KTRE. All rights reserved.