Nacogdoches jewelry business wins 'Texas Treasure Award'

Nacogdoches jewelry business wins 'Texas Treasure Award'

NACOGDOCHES, TX (KTRE) - A long-time Nacogdoches family business has been recognized by the state with the 'Treasure Business Award.' Rees Jewelry Store has kept 'The Oldest Town in Texas' sparkling for over 60 years.

For over six decades, Rees Jewelry's doors has been opened for business.

"My husband opened the business September 5th, 1953," said Charlene Rees, the business owner.

It started with Bert Rees and his brother in Austin. Bert moved to Nacogdoches in 1967. The rest as they say was history.

"He said I think you need to study to become a gemologist, and I said A what?" laughed Charlene.

Charlene and her husband kept the business going from home. It was a diamond in the rough, but the business never stopped.

"He did the artistic work, and I did the scientific end," Charlene said.

They relocated to historical downtown Nacogdoches repairing and creating treasures and rarely changing prices.

"They are very ethical and that has made me admire them," said Chay Runnels, the Rees' daughter and future store owner.

Charlene said their biggest obstacle came when her husband, the artist and designer of the duo, lost his sight.

"Being an artist like he was and to lose your sight is really a challenge," Charlene said.

Bert passed, but the legacy continues.  Their daughter will be the next to own the business.

"We don't sell you jewelry because we think you need it. We want you to be a a part of a bigger story," said Runnels.

Runnels shared the instance of a woman coming in the store with one of her mother's, grandmother's, and great grandmother's jewels. She wanted them all added in one ring that she could wear. This is what she loves most about the business.

Charlene said she owes the family business longevity to prayer.

"It's funny if you turn around and look back, you can see his hand in every situation," Charlene said.

Rees Jewelry will officially receive its award tomorrow. It will be presented by Rep. Travis Clardy at 3 p.m.

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