Lufkin men hope to shine spotlight on city with new commercial

Lufkin men hope to shine spotlight on city with new commercial
Source: KTRE Staff
Source: KTRE Staff

LUFKIN, TX (KTRE) - It may seem like the start of the next big Hollywood production. And if Jerome Porter has his way, it will be.

"I saw the opportunity to do it, but I didn't really take it. I kind of passed it up a few times. I was just sitting at home and the whole idea just flashed through my head. So I called a friend a mine and said 'Hey, do you want to be in a Doritos commercial?'" said Jerome Porter, the producer of the commercial.

It's certainly not a question you're asked every day.

"He was like this is going to be kind of off the wall. And I was like, 'Oh no, here he goes. What does he want now?'" said Bill Woods, who played a Doritos thief in the commercial.

It's all a part of a national competition by Doritos, giving everyday people the chance to get creative in front of and behind the camera lens.

"He comes in the home, and his whole intention was to get merchandise. He sees a TV, and then all of the sudden, he looks to the side and sees a bag of Doritos, and his initial reason for entering the home has changed," Porter said.

It was an off-the-cuff project with a grand prize of receiving a prime TV spot on Super Bowl Sunday.

"I have a brand-new respect for actors and what they go through and lines upon lines," Woods said.

Both guys are former Lufkin Foundry workers and with recent layoffs they hope this will turn the tide and bring some good to the city.

"I think this will bring new positive for Lufkin, something for them to feel good about or maybe take away from some of the things that have happened in the past they're not happy about. Bring a little pride to Lufkin," Porter said.

Between now and January 5th, 50 semifinalists will be selected. And in addition to winning a TV spot during the Super Bowl, the finalist will receive $1 million.

The Lufkin commercial can be seen here: https://crashthesuperbowl.doritos.com/gallery/-created/0/495 

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