NACOGDOCHES COUNTY, TX (KTRE) - About 200 cattle are getting ready for sale. Stephen F. Austin State University students will host their Purple Premium Cattle Sale Saturday.
About 200 head of cattle are trying to figure out what's up at SFA'S Walter C. Todd Agricultural Research Center. They've been hauled here from all over.
"We're having our second annual Purple Premium Cattle Sale," said Dustin Black, the manager of the SFA Student Sale. "What it is we've asked producers to put in some cattle. They're all around East Texas and we have a few from out of state. They also sale some bull, some purebred bulls to use in some herds."
The producers could take their livestock to the closest sale barn. Instead, they take the time to feed, groom, and haul 33 purebred lots, or groups, of Beefmaster, Angus, and Hereford cattle, as well as 138 head of commercial females.
"I do think they want to support us as a school and help grow our program a little bit, but I think it will benefit them as well because I think sometimes you can get a little better prices because the quality of cattle maybe better here," said Morgan Wedgeworth, SFA's student consignment organizer.
Students work hard in the cattle pens, but also on the marketing trail.
"We've actually stepped up and done a little more advertising thru some of the local cattlemen magazines," Black said. "And we do a lot of work on Facebook. It's free to us. It's a free advertising tool we like to use and it's been really beneficial."
The marketing coaxed the buyers in, many who began seriously shopping Friday. Tomorrow they'll make their decision. Students want their guests to become buyers.
"These are people coming in bringing in lots of money for our school, and they're doing business, and this is a very professional, not just a class deal, this is a very professional way of life for some people, and so we need to be on our top game," said Kyle Bridges, SFA's facilities organizer.
The cattle may not know what's up, but the producers sure do.
Dr. Erin Brown teaches the advanced beef science class.
Guests can start viewing cattle at The SFA Purple Premium Cattle Sale at 8 a.m. Saturday. The sale is off of Highway 259, on Country Road 123, just north of the Cushing Y.