Nacogdoches CVB hoping to balance modern image with traditional - KTRE.com | Lufkin and Nacogdoches, Texas

Nacogdoches CVB hoping to balance modern image with traditional branding

Nacogdoches is proud of its heritage, but marketing experts say there’s room to promote the future. (Source: KTRE Staff) Nacogdoches is proud of its heritage, but marketing experts say there’s room to promote the future. (Source: KTRE Staff)
Nacogdoches Convention and Visitors Bureau is rebranding itself to exhibit a grasp for the future. (Source: KTRE Staff) Nacogdoches Convention and Visitors Bureau is rebranding itself to exhibit a grasp for the future. (Source: KTRE Staff)
The goal is to appeal to a wider range of visitor. (Source: KTRE Staff) The goal is to appeal to a wider range of visitor. (Source: KTRE Staff)
Nacogdoches CVB Executive Director Carl Watson says the website will also be updated. Total cost for rebranding and web improvements is over $83,000. (Source: KTRE Staff) Nacogdoches CVB Executive Director Carl Watson says the website will also be updated. Total cost for rebranding and web improvements is over $83,000. (Source: KTRE Staff)
NACOGDOCHES, TX (KTRE) -

The Nacogdoches Convention and Visitors Bureau is in the midst of a re-branding initiative. The challenge is developing a new and modern image, but maintain the existing iconic Oldest Town in Texas brand.

Leaders are confident it can be accomplished.

The Oldest Town in Texas logo has been used for years by the Nacogdoches Convention and Visitors Bureau. Now it's time to ask.

"What else are we known for?” asked Carl Watson, the executive director of the Nacogdoches Convention and Visitors Bureau. “What is it that draws people here other than us being the oldest city? And that's where we're going with it."

A leading marketing firm is attempting to find answers to those questions from civic leaders, or stakeholders as marketers call them.

"That's what we're trying to come up with,” Watson said. “A good balance of promoting the history, but also the future of what Nacogdoches has and can be."

A new logo design is expected in two to three months. Updating the CVB's website will take a bit longer.

"Bring about a more of an interactive usage for the visitor,” Watson said.

Just as important, is the data that will come with each and every hit.

"Who’s coming here. Who’s viewing us?” Watson asked. “It will give us a lot of history that we do not currently have."

Watson says the CVB's sole and primary function is to put heads in beds. A fresh image that can appeal to a wide range of people is what's needed.  
The re-branding effort comes with a price. Logo development costs $35,000. The rebuilding of the web is more than $48,000. The firm, Simple View serves clients in about 15 states.

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