NACOGDOCHES, TX (KTRE) - A multi-thousand dollar logo and branding plan for the Nacogdoches Convention and Visitors Bureau has been revealed publicly for the first time. Holding onto something old and creating something new can be compared to renovating a historic home.
The new logo for the Nacogdoches Convention and Visitors Bureau is here. After almost a year-long process and $35,000, approval was granted by the CVB board.
"We're ready to roll with this and to roll out a new chapter in selling Nacogdoches," said Dr. Mark Barringer, the chairman of the Nacogdoches Convention and Visitors Bureau.
The logo brings options so, a familiar message can stay around.
"Image of who we are, the Oldest Town in Texas and yet in the same regard give it that fresh feel, that fresh look," said Carl Watson, the executive director of the Nacogdoches Convention and Visitors Bureau.
What Watson described is kind of what's happening on Mound Street at a house built in 1899 by Dietrick Rulfs. Its fresh paint and design please new owner Thomas Tracy. His mom, Jan Tracy, will manage what soon will be Mockingbird Suites.
"We're considered a bed and breakfast, but it will be a really more of a boutique hotel," said Jan Tracy, the manager of Mockingbird Suites. "Four suites that we'll rent."
"It's going to be so amazing," said Maury Littleton, a CVB member.
CVB board members are impressed with the transformation. Texan Builders owner James McMillen sees a parallel in the challenging renovations and the CVB's new direction.
"It's being able to mix the old with the new and try to find a happy medium in there," McMillen said.
Mockingbird Suites will invite guests thru its 127-year old doors. The new design for the Nacogdoches Convention & Visitors Bureau will encourage the visitors to come.
The new Nacogdoches Convention & Visitors Bureau logo will be used on a soon to be launched new website. It's hoped the Chamber, NEDCO, and city hall will use it too.
Mockingbird Suites is hoping to be open this fall.