NACOGDOCHES, TX (KTRE) - It's back to the drawing board in designing that perfect logo for the Nacogdoches Convention and Visitors Bureau.
At this time last month, the board approved this submission, but as of Wednesday, it's in the recycle bin.
The new logo received mixed reviews from the hometown folks. Just to make sure their taste fell in line with the out of towners, a market survey was done over the last few days. Dr. Jason Reese is the marketing professor that sits on the CVB board.
"We will say the new logo probably will not be used," Reese said.
It's not that the CVB doesn't have a logo. There are three that Director Carl Watson must keep straight.
"That one we use on our letterhead right now," Watson said. This one was actually a city, and they allowed us to use it. It's on the welcome bags we have."
One logo that was designed by a Nacogdoches advertising agency got the most hits in the survey.
"And we use that primarily in our advertising," Watson said.
Still, it may not be the perfect one. The consulting firm Simpleview will keep working on it.
"The logo is a small piece of a much larger overall project, and it's an important piece," said Dr. Barringer, the chair of the Nacogdoches Convention and Visitors Bureau.
The $127,000, three-year marketing package paid for by hotel motel tax revenue is designing a webpage makeover. Data research links, the part you can't see, are launched. Design on what people will see gets started on Monday.
"Now the logo is part of that and that's why we need to make sure it's done correctly," Reese said.
The Nacogdoches CVB is moving forward on its website and branding effort. They hope to have a logo selected in the next few months.