NACOGDOCHES, TX (KTRE) - The Nacogdoches Goodwill is the pioneer in the sale of used items, but with the growing popularity of resale shops and repurposing, the competition has become stiffer.
"Bring it on," is what Goodwill employees said with good reason to East Texas News on Thursday.
The first noticeable change about the Nacogdoches Goodwill is a fresh coat of paint on the brick exterior and a tidy place to drop off donations. Also, there's new signage accentuating the Mound and Main Street corner.
"We've got the best location," D'Anna Bragg, the store's manager said with a laugh. "We love our location. I just tell everybody, just follow the end of the brick road and there you are, you can't miss us."
D'Anna Bragg has been in on the transformation since April and loving every bit of it.
New tile floors, improved lighting, and exposed ceilings provide the vogue industrial-modern design. Merchandise is displayed much like what you find in commercial department stores.
Trained employees categorize, display, create specials, and then set them to clearance before eventually rotating items out of the store to serve other causes.
"We do it all over again, so it's a lot of fun," Bragg said.
Bragg's specialty is merchandising. She turns to Kristy Bice to direct People Service. That includes several self-improvement programs, including the Youth Build Program.
"We partner with Habitat for Humanity and help build habitat homes," Bice said. "The youth are earning skills for employment advancement, somebody is getting a habitat home and the counties prosper because that homeowner is now paying property taxes."
A portion of the retail store serves as a much-needed classroom for all the training programs.
"'We nicknamed it the glass room,'" Bragg said.
Eventually it will be equipped with interactive computers complete with hearing and visual devices.
For Bragg, creating the store's new look is almost as much fun as helping customers at Halloween. The season is Goodwill's busiest time of the year.
"We've got this huge closet. Come shop," Bragg said. "We'll help you put something awesome together out of it."
Bragg can be inspired by one item, which can lead to an entire costume.
"This is a fabulous horn call," Bragg said. "I've got to make a costume out of that and I just so happened to have this awesome safari looking hat, so, wahlah, safari hunter. "
Transformations of all kinds are happening at Nacogdoches Goodwill on Main.
Nacogdoches Goodwill is open seven days a week.
A remodeling party will be held on November 15. Next in line for remodeling are Goodwill stores in Lufkin and Diboll.