SAN AUGUSTINE, TX (KTRE) - It's that time of the year again for the small city of San Augustine as the community prepares to kick off a festival tradition that's near and dear to their hearts.
The 26th annual Sassafras festival will be held downtown in San Augustine on Saturday October 29th.
Festival event chairman Linda Goller said it's going to be a great celebration.
"We have 26 years of festival behind us, last year was our 25th this is the 26th." Goller said.
Organizers are hoping that this year's festival will be a huge success over last year's which got rained out.
"We were so disappointed, we had exciting things planned and it just didn't happen the way we wanted." Goller said.
The fun filled day will feature shows musical performances, arts and crafts, delicious food, and a slew of fun contests.
"The purpose of the festival is to bring people to downtown historic San Augustine, you know we'll be 300 years old next year." Goller said. "It's important to bring people to see our town, we're proud of it, we have main street designation now with new businesses opening up and that's very exciting."
Over a hundred and twenty vendors and local businesses will also line the streets of the city square for the festival with promotions to celebrate.
Heart Strings store owner Liz McCauley said it's a great way to meet new prospective customers.
"We usually have sales, we always have beautiful chrysanthemums at a great price and we have in store sales. McCauley said.
By participating in the festival these businesses are hoping to leave attendees with a lasting impression to help grow business.
One store is even honoring the 26th festival celebration in a unique way.
Haley Furniture store owner Richard Haley said he found the perfect way to pay tribute to the festival.
"Basically I'm close to 26 percent off on all my furniture. Everything in the store is marked down for the Sassafras festival." Haley said.
And for those of you wondering why it's called the Sassafras festival.
"We had the largest and the oldest Sassafras tree in Texas is my understanding and it has since blown down but that's where the name came from." Goller said.
The Sassafras Festival will kick off on Saturday in the city's square at 100 West Columbia Street in San Augustine right in front of the court house and will be an all day event.