Nacogdoches small business owners find unique ways to compete wi - KTRE.com | Lufkin and Nacogdoches, Texas

Nacogdoches small business owners find unique ways to compete with box stores

Laine’s Hallmark employees offers face to face service to customers on Black Friday. (Source: KTRE Staff) Laine’s Hallmark employees offers face to face service to customers on Black Friday. (Source: KTRE Staff)
Sparkle Boutique’s Hannah Walker developed a website for the small business. (Source: KTRE Staff) Sparkle Boutique’s Hannah Walker developed a website for the small business. (Source: KTRE Staff)
Saturday is Small Biz Saturday. Shoppers encouraged to shop local. (Source: KTRE Staff) Saturday is Small Biz Saturday. Shoppers encouraged to shop local. (Source: KTRE Staff)
NACOGDOCHES, TX (KTRE) -

For those shopaholics, a reminder: tomorrow is Small Business Saturday. However, that didn't stop many independent retailers from started their holiday shopping previews weeks ago.

East Texas News found out how Nacogdoches retailers are competing with big box stores and online sales.

What's Black Friday generally like for small business in Nacogdoches and elsewhere? 

"Black Friday is usually a steady day, but not crazy,” said Tammy Stanaland, the owner of Laine’s Hallmark.

Stanaland knows from experience people's shopping habits.

"So many people tend to go to the big box stores and shop those types of specials, and then they save the rest of the weekend for us, and I really appreciate that,” Stanaland said.

Down the sidewalk is Sparkle Boutique. Birds, Clark and Chloe, chatter in the background, as owner Jeanne Blacksher provides what may be small retailers' biggest selling point. 

"We feel like we provide customer service and very personal attention,” Blacksher said. We help women as far as putting outfits together."

Small biz retailers are well aware of convenience and giving the customer something new and different. 

"We have a really nice laser engraver,” Stanaland said. “We can do this on the spot."

Small business owners are also well aware of online competition. Sparkle, along with other small retailers, offer their products online too. Hannah Walker earned the title, website guru.

"What we're really excited about is our blog,” Walker said. It's a fashion and kinda lifestyle blog. We're already experiencing quite a few sales which is really good."

But all small shop owners say it's the face to face service that pleases both shopper and retailer the most. 

Get this, last year, 95 million shoppers generated an estimated $16 billion in sales on the Small Business Saturday nationwide. American Express launched the focus in 2010.
 
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