LUFKIN, TX (KTRE) - By now, you've probably seen the Dallas Cowboys player Ezekiel Elliott jump into the Salvation Army kettle after he scored a touchdown.
However, that support is much needed.
Jerry Huffman is the board chairman of the Salvation Army in Lufkin, and he watched the play.
"It was very exciting. It was a very quick reaction on his part, but it was kind of fun to watch. And I think he made it very entertaining. He did that to just support the Salvation Army," Huffman said.
The chairman said that Elliott sent a message of giving especially since it's the season.
A growing trend is that people are donating $21, which is the same number on Elliott's jersey.
Capt. Jason Moore with the Salvation Army said he's seen many people giving.
"It was very exciting to the kettles starting to come up from that recent downward mobile of not giving. I think we have seen a little bit of a spike," Moore said.
Huffman also played along and wrote a check for $21 to kick start the last week of giving.
"I hope a lot of people are pulling out $21 and putting their $21 into kettles across our city," Moore said.
Right now, the Lufkin Salvation Army has raised nearly $50,000 and their goal is to raise $75,000.
"We urge folks to dig a little deeper and help support the Salvation Army this season," Huffman said.