NACOGDOCHES, TX (KTRE) - Sometimes, it's the loser of a contest who lucks out just as much as the winner.
The Nacogdoches-based Blank & Sons Great Jerky of the Republic of Texas will soon be in 236 H-E-B stores.
Back in August, it didn't win a H-E-B product contest.
Judges may not have selected it, but marketing gurus sure did. Immediately, talk began on placing the spicy jerky on H-E-B shelves.
"Right now we're starting with our Texan Spirit Beef Jerky," said Damon Blank, the founder of Blank & Sons. "That's the only flavor we're going to put in there, just due to the fact that's our top seller, so we're going to start with that one. As time goes on, if it does well in the store, we have an opportunity to add another flavor."
Blank & Sons beef jerky will be in H-E-B stores primarily in the Houston, San Antonio, and Austin areas. February is the target month.
The Blanks encourage you to tell your H-E-B store manager if you want to see it in East Texas stores.