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Marketers at GES are Turning to Interactive Technology to Enhance Events

A wave of new experiential marketing strategies are being utilized to promote companies and their products and services at trade shows. Brave, forward thinking brands are employing fully-immersive experiences that utilize cutting-edge technology and capabilities to get maximum attention.

Marketers at GES are Turning to Interactive Technology to Enhance Events

Las Vegas, United States – April 20, 2017 /PressCable/

Companies looking to cut through the clutter and stand out at industry trade shows, conferences or events are employing exciting new experiential marketing strategies. These strategies provide unique ways for brands to draw event attendees in by creating fully-immersive experiences that leverage new technologies and capabilities.

These brands are increasingly turning to marketing and advertising companies to help create the custom, interactive experiences that consumers crave.

This is a trend the event professionals at GES, a global full-service provider for live events, has designed into the experiences their team creates.

“Many exhibit managers think about connections in an analytical way,” said Eddie Newquist, chief creative officer and executive vice president GES. “But the person walking the exhibit hall is having a first impression of the brand. It’s our job to identify ways to connect with attendees on a visual, physical and emotional level. It’s a special, one-time opportunity.”

The Power of Experiential Marketing

With the rapid pace of technological advancements, consumers are simultaneously becoming both more engaged and more distracted. Brands can’t rely solely on traditional marketing methods like banner ads and TV commercials to broadcast key messages anymore.

Take some recent developments seen on trade show floors as key examples: social media walls with real-time posts and photos shared for everyone to see, virtual reality demos to immerse attendees into a specific scenario, or interactive games and apps to engage with people in the booth. These examples are just some of the many ways event marketers are tapping into emotional intelligence and relevant experiences in their creative work. Often leveraging the second screen, to boot.

It’s becoming increasingly apparent that companies need to devise integrated marketing strategies that include smart technologies to reach key audiences and stay competitive.

Creating Interactive Experiences for Global Consumers

Brands are exploring interactive methods to communicate with consumers across the globe more efficiently, as studies continue to show interactive events that engage the consumer on a personal level make people more likely to buy. Companies are wise to invest in emerging technologies that are foundational for experiential marketing, which often leads to increased customer engagement.

Just look at FlyOver Canada, a virtual, flight-ride attraction that showcases some of Canada’s most awe-inspiring scenery from coast to coast. The state-of-the-art, multi-sensory experience, provided by Pursuit, combines motion seating, spectacular imagery and special effects, including wind, scents and mist, for a true flying experience.

“Show people something extraordinary that they’re never going to see in another place, or at another time,” said Newquist. “Today’s brands need to utilize technology in a way that creates an unforgettable experience.”

For more information about GES, visit or call (702) 515-5500.

Contact Info:
Name: Detra Page
Organization: GES
Address: 7000 South Lindell Road, Las Vegas, Nevada 89118, United States
Phone: +1-702-515-5627

For more information, please visit

Source: PressCable

Release ID: 188137

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