NACOGDOCHES, TX (KTRE) - East Texas Giving Day will begin at 6 a.m. Tuesday.
It's a simple way to donate to the region's non-profits that are located in your community. East Texas News found out why the one-day campaign is growing in popularity for non-profits and donors.
East Texas Giving Day is an online fundraiser. Donors can easily schedule gifts ahead of time or make donations to participating non-profits throughout the 18-hour day of giving.
The Boys and Girls Club of Deep East Texas is a participant. The non-profit's recently hired CEO and President, Steve Davidson. He's learning his way around the region, but he's quite familiar with the success of Giving Day.
"They do it also in Las Vegas where I came from," Davidson said. "They also did it in Arizona. It's been very successful and has grown into a substantial amount of money."
In 2016, 225 area nonprofits participated in the first-ever East Texas Giving Day, raising over $479,000. Solid Foundation is back for another year of participation to raise money for tutoring software.
"It' costs Solid Foundation $5600 per year for the licenses, ten licenses in order to help the students," said John Cannings, the founder of Solid Foundation.
Giving Day participants seek corporate funding year long, but individual giving remains critical.
"Giving Day is a great opportunity for us to connect with individual donors," said Kevin Davis, the social media coordinator for Solid Foundation. "Individual people who seek value in what we do."
First-time participants, Nacogdoches Area United Way and Nacogdoches County Historical Foundation are wanting Giving Day to raise awareness.
"It gives us the opportunity to convey the message or the mission of the various nonprofits in our area, including United Way," said Caroline Garner, the chief financial officer for United Way.
"It make us more well known, I think was the primary reason, was the publicity from it," said Betty Shinn, a Friends of Historic Nacogdoches board member.
Watch for a leaderboard tomorrow to see if your favorite charity is out ahead.
Participation in Giving Day is easy. Once online, donors search their city by name or ZIP code to find out which nonprofits in their community are participating. Donations can be scheduled now or throughout tomorrow until midnight. For a link go to the Big Red Box at ktre.com.
Click here for more information on East Texas Giving Day.