LUFKIN, TX (KTRE) - The idea of the event started as a play on words, but after a year of planning Lufkin's Jam and Toast was brought to life Saturday.
Pairing music residents can jam and wine to toast, the inaugural event was planned in conjunction with Main Street Market Days to bring more people to Downtown Lufkin to boost its economy.
"We're really trying to promote Lufkin as a food and wine destination," said Tara Watkins, executive director with Lufkin Convention and Visitor's Bureau. "One of the things we're doing is increasing all of the events that we are having throughout the community."
Chefs Britany Vinson with Tome catering and Kate Rudasill with Brookshire Brothers catering prepared the multi-course meals.
"Anytime you're food service you realize your hours are not going to be typical 8-5," Rudasill said.
With a pop up kitchen in an alley in downtown Lufkin and the months of planning the menu, the chefs said the event brought out their creative side.
"We get freedom to be creative as chefs, that's what I enjoy the most about it," Vinson said.
More than 100 people sat at one long table which was setup on First Street as waiters served chicken and waffles, scones, and candied bacon paired with wine and champagne.
"We thought it was a great partnership between the two (Main Street Market Days) because you would already have 115 people ready to shop after the event was over," Watkins said.
The idea of food and shopping has did the trick for one visitor from Sabine Pass which is almost three hours away.
"We've had a great time. It's been talking to people. The food was wonderful. It's a beautiful for it and we're ready to do some shopping," said Julie Saunders, visiting Lufkin.
After seeing a great success, the LCVB said they hope to make Jam and Toast a yearly event.