NACOGDOCHES, TX (KTRE) - It's an ongoing initiative that has taken several months to attract attention from customers.
More business owners in downtown Nacogdoches are choosing to open their doors on a Sunday in efforts for growth and expansion.
This an initiative supported by the city as well, who said tourism traffic has increased.
Since last summer with several businesses have been keeping their doors and hours open on a Sunday, a day traditionally reserved to not be in operation.
"When we first started in the summer, we were honestly, just paying our employees to be here," said Rebecca Gall, owner of Twigs & Tin. "In the fall though, especially when we got into November and December, I would say that in a three hour period our sales per hour were equivalent to the other days of the week."
The City of Nacogdoches said tourism is driving an increase in shopping to help make the sales.
"Of course tourist, they come an travel to Nacogdoches often on the weekends," said Amy Mehaffey, communication and Main Street director. "A lot times we were hearing that people are walking around downtown, we have the beautiful Fredonia Hotel open now, so it was the perfect to getting folks bought into the idea of being open on a Sunday."
Several merchants report they have seen more foot traffic, but to see growth, it will take time, Mehaffey said.
"Studies shows that you have to be open on a set hours on a Sunday for over seven years for people to continue to make into a habit and remember downtown's open today we can down and shop," Mehaffey said.
The key take away is consistency which comes as a price of sacrificing personal time says business owner of Yarnia, Valerie Binning.
"It is a sacrifice, but it is one that I know I'm willing to take to make the business," Binning said. "I know that I have to, to get people in as much as and as often as possible."
Since the initiative took place from last summer, at least 20 businesses have taken part in extending their hours on Sunday.