NACOGDOCHES, TX (KTRE) - Nacogdoches is launching new ideas in order to cash in on the billions of dollars generated each year from Texas tourism.
It's a work in progress to be one step ahead of the tourists.
You know the feeling when you greet a visiting friend. You want to show them a good time. No different for Sherry Morgan as she launches the tourism season at the Nacogdoches Convention and Visitors Bureau.
"People want an authentic Texas experience and we're getting the word out that this is where you get that," Morgan said.
Historic sites and the newly opened Fredonia Hotel help, but the search for innovative ideas is still essential.
Volunteers catch a display of a quilt which will be raffled in June at the Blueberry Festival Quilt Show. The event attracts hundreds of tourists.
Then there's the newly formed Barn Quilt Trail
"This is our gift to the community," said Paulene Patterson with the Nacogdoches Quilters Guild.
Formed by quilt guild members, quilt patterns duplicated on wood, metal, or vinyl are displayed on buildings.
"The yellow and the purple really stands out," one quilter said.
Joanna Temple, a marketing director, has another marketing tool.
"To develop new tours, new ideas and then put them into actual format where we can sell as a tour," Temple said.
Outside of oil and gas, traveling tourism is the number one business in Texas.
"In 2017 direct travelers spent, accounted for, $74 billion across the state of Texas," Morgan said. "And in Nacogdoches County alone, it was $47 million.
Right now, new events in the works are expected to keep Nacogdoches as a go-to destination.
Overnight guests who don't stay with friends or family are known to spend twice as much during a visit than a day traveler.
For more information on the Nacogdoches Barn Quilt Trail, click here.